Founded in 1993, Fuller & Thaler Asset Management, Inc. (“FullerThaler”) has pioneered the application of behavioral finance in investment management.

Primarily focused on U.S. small-cap equities and mid-cap equities, our strategies have historically delivered exceptional results. More importantly, our process differs significantly from traditional equity managers.

We believe our unique perspective and unconventional approach can provide meaningful diversification to our mutual fund and separate account clients.

The crazy thing is thinking humans act logically all the time.

- Dr. Richard Thaler, Principal, FullerThaler
The Big Short (2015)**

Behavioral Finance

/bəˈhāvyərəl fīnans/
noun

1. The combination of cognitive psychological theory and conventional finance to provide explanations for why people make irrational investment decisions.

Investors Make Mistakes.

We Look For Them.

At the individual stock level, we search for events that suggest investor misbehavior.

*The FullerThaler Behavioral Small-Cap Equity Fund is offered on a limited basis. Please visit https://www.fullerthalerfunds.com/documents to view the prospectus with more details.
There is no certainty any strategy will be successful. The Morningstar Rating for funds, or "star rating", is calculated for managed products (including mutual funds, variable annuity and variable life subaccounts, exchange-traded funds, closed-end funds, and separate accounts) with at least a three-year history. Exchange-traded funds and open-ended mutual funds are considered a single population for comparative purposes. It is calculated based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a managed product's monthly excess performance, placing more emphasis on downward variations and rewarding consistent performance. The Morningstar Rating does not include any adjustment for sales loads. The top 10% of products in each product category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and the bottom 10% receive 1 star. The Overall Morningstar Rating for a managed product is derived from a weighted average of the performance figures associated with its three-, five-, and 10-year (if applicable) Morningstar Rating metrics. The weights are: 100% three-year rating for 36-59 months of total returns, 60% five-year rating/40% three-year rating for 60-119 months of total returns, and 50% 10-year rating/30% five-year rating/20% three-year rating for 120 or more months of total returns. While the 10-year overall star rating formula seems to give the most weight to the 10-year period, the most recent three-year period actually has the greatest impact because it is included in all three rating periods. Morningstar rating as of 3/31/25 in the US Fund Small Blend category: Overall: 5 stars; Three-year rating: 5 stars, 582 funds; Five-year rating: 5 stars, 559 funds; Ten-year rating: 5 stars, 399 funds based on risk-adjusted returns. The rating is for the Institutional Share Class (FTHSX) only. Different share classes may have different rankings. The rating is for the Institutional Share Class (FTHSX) only. Different share classes may have different ratings.