Class, Behave!

Early on in Thaler’s career, his fellow Booth professor and future golf buddy Eugene Fama once quipped, “His work is interesting, but there’s nothing there.” Click to view Full Story In 2017, Chicago Booth professor Richard Thaler won the Nobel Prize in Economic Sciences. Thaler’s students describe him as “a luminary,” “a guru”—someone who changed their lives and set their careers on a trajectory to success. So it might be surprising to hear that those superlatives contrast amusingly with the way Thaler’s close friends and admirers—and even Thaler himself—have described the newly minted Nobel laureate: “We didn’t expect much of him,” said Sherwin Rosen, AM ’62, PhD ’66 (Economics), his thesi

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