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  • Richard H. Thaler

The Power of Nudges, for Good and Bad


Nudges, small design changes that can markedly affect individual behavior, have been catching on. These techniques rely on sights from behavioral science, and when used ethically, they can be very helpful. But we need to be sure they aren't being employed to sway people to make bad decisions that they will later regret.

(Source: The New York Times)

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