People Aren't Dumb. The World Is Hard.

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More Kirk than Spock

May 9, 2015

 

Human beings are not always logical. We treat windfall gains differently from our monthly salary. We value things that we already own more highly than equivalent things we could easily buy. Our responses to questions depends very much on how the issue is framed: we think surcharges on credit-card payments are unfair, but believe a discount for paying with cash is reasonable.

 

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